Coupon Details

Introduction to Marketing Attribution, Learn the basics about marketing attribution.

This course is intended to give you the basics about marketing attribution

We’ll cover:

• Typical digital marketing channels
• Definition of marketing attribution
• Most common marketing attribution models

If you want to dive even deeper into the subject, check out The Complete Marketing Attribution Course

That course covers everything in this course plus:

• How to select the best attribution model for your business
• Implementation – campaign tracking & Google Analytics
• Advanced marketing attribution topics – look back windows, working with multiple models, etc…
• Extensions to attribution – nuances about direct traffic, how to value offline and view-through marketing, etc.